NEWJEANS – Billboard Artist Photo Book Art Book

• Release Date: November 5, 2024
• Product Size: 335mm x 435mm

On October 10, Billboard Korea announced that NewJeans has been chosen as the inaugural feature for their new art book, “Billboard Artist.” The cover showcases the members—Minji, Hanni, Danielle, Haerin, and Hyein—captured in a whimsical setting, leaning against a tree enveloped in mist. The stunning photography is credited to Elina Kechicheva, known for her painterly style.

The “Billboard Artist” publication aims to explore the inspiration that musicians share with their audience through various formats such as photo spreads, interviews, essays, and visual content. In this debut issue, NewJeans is likened to the Paninari—a youth subculture from 1980s Milan that significantly impacted pop culture. This narrative emphasizes NewJeans’ role in shaping contemporary music and culture, portraying them as birds that connect past and present.

Woo Lee, Creative Director of Billboard Korea, expressed admiration for NewJeans, stating that they evoke nostalgia while also engaging with the present and future. He highlighted their ability to resonate across generations and capture the essence of different eras, making them a beloved group with a promising future.

Additionally, NewJeans has been nominated for the ‘Best K-Pop’ category at the MTV Europe Music Awards for the second consecutive year, further underscoring their rising influence in the music industry.